The Berliner Philharmoniker gets a new ad campaign conceptualized by Björn Ewers and photographed by Mierswa Kluska, which takes us deep inside the pristine spaces of violins, cellos, flutes and pipe organs.
From the BPO's website, helpful advice for the uninitiated:
If you want to keep up to date on what is happening with the Berliner
Philharmoniker, the Internet offers lots of opportunities to do so. In
addition to the orchestra’s website and the Digital Concert Hall, there
are now three other virtual entry points: Facebook, YouTube and
Twitter.
I mean, imagine Wilhelm "Bunny" Furtwaengler's tweets.
OC's suggestion: how about a nice reality TV show, the zany adventures in the life of a major German orchestra? The skits about his roommates stealing Rattle's conditioner write themselves.
“You go for tranquillisers or beer,” says Klaus Wallendorf, “with me it was
beer.” His teacher advised him to drink a beer if he could not reach a note.
“Then you drink two beers and it goes smoothly so you think you should do it
all the time, “ said Mr Wallendorf, speaking in Thomas Grube’s film Tour
of Asia which accompanies the Philharmonic and its chief conductor, Sir
Simon Rattle, on a ground-breaking 2005 tour.