Kia's out for an elitist-luxury rebrand via its K900 model with a big budget commercial/Turandot remix to run during this weekend's NFL Super Bowl XLVIII.
In the 1.33 minute spot, Larry Fishburne reprises his role as Morpheus from The Matrix, rebooted as a car salesman/tenor. He belts Puccini's chestnut 'Nessun Dorma' aria in the backseat of a car, melting spoons (a Matrix reference) and exploding lights. A+ for everyone strapped into seatbelts, but it needs more sad Keanu.