Italian luxury menswear giant Ermenegildo Zegna uses a La Scala playbill into its current Christmas campaign, which seems like it's that interminable Stéphane Braunschweig Don Carlo from October.
We've caught luxury brands grabbing the Scala coat tails in the past, like this campaign for DSquared2.
The menswear brand, coveted by celebs like Robert De Niro, also dresses Gianandrea Noseda, Valery Gergiev and Placido Domingo and has been a longtime patron of the Mariinsky.