Very few people understand branding -- among many other things -- as well as Miuccia Prada.
As she points out to WWD while discussing "fast fashion",
It’s clear that Chanel is known for the little jacket and Vuitton for the LV and us? Nobody really knows what we are, which is fortunate. Because I try to resist making a banal product. It’s clear that, as the world continues to get bigger, a bit of simplification is necessary but not to the point where it becomes totally useless or uninteresting.
Obviously, this is a lesson for the classical music world.
Prada, like classical music, is a bit complicated. A bit more than other fashion houses. Just like classical music is a bit more complicated than, say, rock. Or hip-hop. It's also expensive because almost always you need a big orchestra -- as opposed to a small band or even a simple laptop full of music -- and the unique sexiness of the unamplified sound also means smaller venues, fewer performances. There's a limit to how much simplification you can take -- you'll dilute your brand, eventually, or even change it for good.
(ph. Guido Harari)