Whether the whole "cheap fashion for the masses" thing will amount to a tragic case of brand dilution or a populist triumph in a time of crisis remains to be seen. What we know is that the frenzy is allo ver Milan -- this coming Friday the spanking new GAP store in Milan -- the first in the country -- will sell the new exclusive collection (only at the Milan store, London's Dover Street Market and Colette in Paris) "Valentino for GAP".
Next week, on Nov 23, two H&M stores will introduce their new (impressively affordable) Alber Elbaz capsule collection.