La Scala's stepped-up their game and have put in strategically located pop-up shops around Milan. We found the Scala merchandise in a few locations around the city, hoping to corner some of Milan's Spring (and Salone del Mobile's) tourists: In the gift shop of La Triennale, Milan's huge museum space that hosts traveling art and design exhibitions (photos below) and at Rinascente's basement Design Supermarket. Welcome to the 21st century. Now buy a Medea candle.
Click the link below to see the display (with Callas) from Rinascente...