Ryan McGinley is so talented that we even forgive him for the title of his new exhibit (link Not Safe For Work, NSFW) that just opened in New York at Team Gallery -- Everybody Knows This Is Nowhere, that comes from a Neil Young song.
McGinley just spake to the New York Times and he explained the role, during a portrait sitting, of his "hype girl":
Basically, when someone walks in, I’ll talk to them, but then I sort of retreat into the camera. And if there’s one thing that I hate is that really silly photographer talk where you’re like, “Oh, you look great. Keep doing that.” So having someone else there with me who’s constantly engaging the model just lets the person be totally un-self-conscious. Brandy has the gift of gab, and everyone just loves her, so when people come in, she just instantly makes them feel very comfortable.