The tag line for the new Scala ad campaign -- they want you to subscribe to their new season, the one whose program accidentally leaked on their web site while it was still supposed to be embargoed -- is "You Were Not Here -- No More Regrets". (in the photo above, from today's Corriere della Sera newspaper, Daniel Barenboim and Patrice Chereau post-Tristan -- Opera Chic was there, obvs).
Funnily enough, Opera Chic's tag line, proudly, since October 2006, is "I Go To La Scala A Lot... And You Don't". On the other hand, Opera Chic sometimes does regret that -- and it's not just because of the astronomical ticket prices, even for humble Gallerie.
Below, an alternate take on the ad, remixed by operachic.com, parody, fair use, etc: