Praise the Lord for the haus of Salvatore Ferragamo: the Italian brand has joined the cult of Roberto Bolle hiring the primo ballerino of la Scala as their new face (and bod, especially).
This coming Tuesday Bolle at the Palazzo della Borsa (the very cool stock exchange building in downtown Milan) will appear at the Ferragamo pret-a-porter show; he will also invade Italian and foreign cities and magazines with a massive ad campaign shot by Mario Testino. Bolle will also dance in Shanghai, on March 28, at the 100 year anniversary party of the Florentine maison.
A new Ferragamo shoe, designed for Bolle, will be named after him.
We can only hope the Bolle shoe comes in stilettos, too, because we'd hate to have to start wearing man shoes to support our boi.