Imagine, if you will, Traviata set during the Prohibition, where Violetta Valéry and Alfredo Germont fanno un brindisi (Libiam nè lieti calici) not with bottles of vintage Krug, but with flutes of sparkling bottled water.
IMAGINE NO MOAR!!
Thanks to the brilliant minds behind Vöslauer, "Austria's favourite mineral water", we have two commercial spots featuring Anna Netrebko shilling their swill. (ok, well, it's not really swill at all, but we just couldn’t resist the consonance.)
We're glad that mainstream brands are starting to pick-up on the star power behind opera (aside from Montblanc and Rolex) and if it brings us closer to la Netrebko, we're all for it! (omg we're practically bf4e&e we even drink the same water!!) We hope this paves the way to the American advertising market, and although we like Jennifer Aniston and her new stint as Glaceau SmartWater's new face, we think Anna could give her a good run.
You can watch the two promo spots on the Vöslauer website here, or one on youtube. btw, Vöslauer's company headquarters in Bad Vöslau, which is a little bit crappier than neighboring town Good Vöslau.
"bürpski"