YOU KNOW THOSE oops capslawk. You know those free (albeit viral marketing) postcards they have in bars and restaurants advertising mobiles, candy, autos, and toothpaste? One of those promotional cards caught our eye as we were downing our morning cappuccino.
Ikea appeals to the Milanese not only with their cheap (& practical & disposable) furniture, but with a marketing strategy that gives back 18 postcards to celebrate their 18-year anniversary. Each postcard touches on a personal level by combining a Milan location wrapped in a marketing pitch.
In one of those cards, Ikea gives a nod to OC's unrequited love & ex-lover, Teatro alla Scala, with a quip pushing a certain chair as: "The best seat in the house at loggione prices." Because you know, seats in Galleria II are pretty cheap (compared to palchi at least).
We just wish the loggione seats at La Scala were even half as comfy as the most bootleg Ikea chairs...even the ones in the depressing 'as is' room.