Pause the anti-elitist classical music marketing campaigns for un viaggio a Reims (or in this case, a trip to Shoreditch). Krug champagne, the Reims-based bubbly house founded in 1843, coattails culture with Esa-Pekka Salonen and the Philharmonia Orchestra to bow its annual Grande Cuvée blend (made from 120 wines and curated by a Reims-based tasting committee).
The French champagne house will sponsor a live tasting event from April 8 to 11 at The Loading Bay in Shoreditch, London, scored to the Salonen/Philharmonia Stravinsky Rite of Spring (maybe this recording?), as a play on the 'tasting notes' that compose/comprise this year's vintage.
Admission runs between 60 - 200 sterling, which grants a 1.5 hours stroll through the pop-up Krug Grande Cuvée exhibition (photo above). The leanest package includes a half bottle of Grande Cuvée (two glasses) while the fatter package includes a full bottle. Come thirsty, leave angsty.