The partnership kicks off with a DIY video contest 'In forma con eleganza' (loosely translated to Keeping Fit with Elegance/In Shape with Elegance. Choose one, we're not picky.
Your mission is to create a short video, scored to Tchaikovsky's Swan Lake, that shows how mortals, unblessed with ballerina DNA, stay fit. Although not stated in the rules, perhaps a strategically-placed VitaSnella water bottle will seal you into the final round.
The deadline is on an unmercifully-soon September 27, with more details on the Facebook pages for Acqua Vitasnella and Teatro alla Scala. Winners spend an entire day running around La Scala's backstage labyrinths with the ballerinas -- and we're guessing all the Vitasnella they can drink.