Aside from loving his assassin-grade abs, we love Roberto Bolle because from the beginning, he's always used his influence and fame to publicize charitable initiatives. Instead of lighting Cuban cigars with 500 euro notes from his La Scala paychecks, he's off to Africa as a Unicef ambassador or hanging out with pandas for the WWF.
His latest WWF collaboration happened last night with the wildlife conservation/endangered species foundation for its "L'Ora della Terra" campaign, which translates into "The Torah of Terror." lol just kidding...it translated to "Earth Hour".
The six-year-old worldwide event, dedicated to climate change and environmental sustainability, enlists international landmarks to symbolically turn off its lights for an hour. This year (which happened last night), Milan's participants included Teatro alla Scala and the Pirellone tower.
Here's the spot that Bolle filmed for La Scala, who turned off it's (insanely-gorgeous) chandelier for an hour last night (although frankly, it's turned off from like 8pm - 12pm every night, no?)
For those of you who don't give a sh*t about the environment: here's a video of Bolle hugging a stuffed panda bear!