Miami's Florida Grand Opera dove into bar-coding waters with a new ad campaign offering exclusive content for iPhone and Android users. In a bid to connect with their younger, tech-savvy audiences, a billboard promoting the upcoming run of Don Giovanni (which opened last night and runs through May 14) has been stamped with a QR code, allowing passerbys to unlock a FGO mini-site.
Soooo, how many of FGO's subscribers -- smart phone owners (with QR code-reading capabilities) aside -- can actually see the ad over their steering wheels?
