It’s clear that Chanel is known for the little jacket and Vuitton for the LV and us? Nobody really knows what we are, which is fortunate. Because I try to resist making a banal product. It’s clear that, as the world continues to get bigger, a bit of simplification is necessary but not to the point where it becomes totally useless or uninteresting.
Obviously, this is a lesson for the classical music world.
Prada, like classical music, is a bit complicated. A bit more than other fashion houses. Just like classical music is a bit more complicated than, say, rock. Or hip-hop. It's also expensive because almost always you need a big orchestra -- as opposed to a small band or even a simple laptop full of music -- and the unique sexiness of the unamplified sound also means smaller venues, fewer performances. There's a limit to how much simplification you can take -- you'll dilute your brand, eventually, or even change it for good.
(ph. Guido Harari)