Alex Ross will be speaking on Monday evening at London's Wigmore Hall in a lecture on modern concert culture called "Inventing and Reinventing the Classical Concert". He'll talk about how live concerts have evolved since earlier centuries and what can be done to ensure that classical music finds a niche in our favorite venues.
The Times offers an article "How to sell classical music to the masses", relating ideas from "Britian's classical taste-makers" on the best ways to reinvent classical music. Quite honestly, if what OC read in the contents passes for inventive thinking and stellar, groundbreaking ideas, she's seriously going to pack it up and start a food blog like every other American living in Italy. I hope you guys like discussions on 50 different kinds of olive oil and ~crazy~ gelato flavors because if this is really what people of OC's age/generation have to say about making classical music more accessible, then classical music is surely dying. OC's moving onto the greener pastures of expat food blogging (aka: "OMFG Tuscany!"). CYA!
The one bright point is a comment by "classical DJ", Gabriel Prokofiev, grandson of Sergei, who has been running classical club nights at an East London pub for the past six years. OC's moving to East London to marry him just so she can have his utterly cool surname. No offense, I'm sure he spins a mean turntable and all.
A photo of Sergei's grandson after the cut...
