How do you make Naxos (aka the Hyundai of classical music) cool?
The woman in charge of this insanely difficult mission, Paula Mlyn, just spake to Amanda Ameer (of Life's A Pitch) about everything you might possibly want to know about the impossible business of pitching classical music to a mostly unwilling public and media.
(Which is a bit like George W. Bush saying, "are you really going to ask me that old question about Iraq"?). Defensive statements about the superlame cover art aside, the interview is really really interesting. OC's two cents? Might as well go (link not safe for work) the Calvin Klein, NSFW way (link not safe for work).