“I'm beside myself with joy -- Maidenform and I make such marvelous music together with Sweet Music©! The genius lies in the cups, each exquisitely sculptured from 8 separate triangles. Ingenious new "lifts" in the undercups hit a high note in comfort and curves!”
This is one of the highlights from the successful, nostalgic "I Dreamed" Maidenform bra ad campaign that was launched in 1949, and lasted well through the 1960s. [An article on Ida Rosenthal, founder and chair(woman) of American company Maidenform can be found here.] The advertisements highlighted models in both everyday situations and extraordinary scenarios, wearing nothing but the appropriate costumes accented with Maidenform bras.
"Sweet Music", a specific model of bra, was available for a mere $2.50, and was proclaimed as the: "Sweetest bra this side of heaven...it was born to be worn with the 'Empire Look'". The actual bra can be found here. No offense, but when OC makes her triumphant debut at the MET, you sure as heyll won’t find no Maidenform supporting my (.)(.) I’d have to be paid in the souls of the innocent to put that bewb armor near my tender skin.
Another ad from the “I Dreamed” series features the epiphany, “I dreamed I played in an all-girl orchestra in my maidenform bra.” Or maybe it's one of Gérard Mortier's edgy new ideas for the NYCO.
The all-girl orchestra is pretty hot, tho. In fact, it reminds me of this vvvvv